In celebrating its 75th Anniversary, the Association of Management Consulting Firms (from the U.S.A.) held its first Asian Leadership Forum in Hong Kong on the 22-23 September 2004. The theme of the forum was "The Challenges of Building and Managing Consulting Firms - Linking Firms, Motivating Staff, Ethics and Accountability". The purpose of the forum was to provide an opportunity for leaders of management consulting firms and other interested parties to exchange views on the status of consulting in Asia with a focus on China. The meeting was sponsored by AMCF and co-sponsored by the Hong Kong General Chamber of Commerce, the Management Consultancies Association of Hong Kong, Deloitte, and Watson Wyatt Worldwide.